I’m a copywriter. I love the craft—obsess over it like a good pusher of pixels and periods. I love to concept—but that’s not why I work the way I do. I work, so hard, so patients are inspired to get better. It gives me purpose.
I could tell you about the impact of my father’s health on who I became. Finishing his sentences and writing his emails was early training in copywriting. The loss of his abilities from MS inspired my DSE campaign evolution for Sanofi.
I could tell you how my mother’s cancer became my sister’s previvor surgeries. Their experiences gave me a reason to seek work that was meaningful to me. And the insight to make work meaningful to others.
Circa 2016 out of home and still my personal anthem
In my branding brain, I call it creative empathy—when you step into another person’s hospital slippers and walk in them for a bit. I believe it’s what we owe patients and the people who love them.
With over fifteen years’ experience creating campaigns that are digital from the start, I've helped brands like AbbVie / Allergan (Natrelle, Juvéderm, Botox), Janssen (Stelara), Sanofi (launch), AstraZeneca (Fasenra, Breztri) and most recently Alkermes (Aristada), engage their audiences, authentically, in all the places.
I've built social communities for cancer thrivers and previvors. I've made 360º work that welcomes IBD sufferers back outside (away from the bathroom). I've helped create a disease state awareness campaign ahead of a blockbuster drug launch, and was a Manny’s Finalist for Best Nonbranded Professional Campaign. I've guided the launch of rare disease indications. And throughout it all, I have made TVC shoots work harder to deliver targeted digital stories that unite campaign, platform, and trend to spark engagement.
9 years ago, my first TV accidentally became a Super Bowl spot. I had poured every ounce of myself into that soup commercial and somehow made YouTube commenters so happy that our client bought broadcast in the last 10 minutes of play. It changed my career. Now pharma lets me use my copy powers for good, not just m’m m’m good…
Who am I?
A creative who cares.
cmwdavis@gmail.com